IT'S NOT OURS, IT'S JUST OUR TURN
Our core conservation message, "It's not ours, it's just our turn" advocates that as we have benefited from the careful stewardship of previous generations, so we should thoughtfully plan and implement our guardianship of resources for today and future generations. Our merchandise carries that message and it is our hope it will facilitate compelling Conversations about Conservation.
"It's Not Ours, It's Just Our Turn"
15 years ago I was working with Wisconsin DNR forester Mike Finlay in the "Big Woods" of the Duren Farm. Three previous generations of Durens had managed the woodland on our farm in a balanced and thoughtful way, providing logs for our family sawmills and many others, while nurturing young trees for future harvests. The time had come to plan and implement a harvest in the area Mike and I were reviewing. Read More